Everything about the outreach side of link building: who to contact, what to say, when to follow up, and how to track it.
Outreach
Finding link building prospects, finding the right person to contact, writing outreach emails that get read, following up without being pushy, and keeping it all organised.
Articles
- How to Find Email Addresses for Link Building Outreach
You find the perfect website for your pitch and then cannot find anyone to contact. How to do contact research without spending half a day on one address.
- Link Building Follow-Up Emails: How to Follow Up Without Being Pushy
You researched the site, wrote a relevant email, and heard nothing back. Silence does not mean the pitch was bad. Here is how to decide whether a follow-up makes sense, and what to send.
- How to Write Link Building Outreach Emails That People Actually Want to Read
Writing an outreach email takes a few minutes. Writing one relevant enough to deserve someone's attention takes a little more thought. Two templates and the thinking behind them.
- How to Build a Link Building Outreach Tracker That Keeps You Organized
One spreadsheet for prospects, another for contacts, an inbox full of replies, and a follow-up you meant to send three days ago. A tracker fixes that without creating more admin.
- Link Building Prospecting: How to Find Websites Worth Contacting
Finding websites is the easy part of link building. Finding websites that are actually worth contacting takes more work. Here is how to build a prospect list that earns its place.