Guides on specific link building strategies and on measuring whether your campaigns are working.
Link building
Link building strategies and measurement: broken link building, and the metrics that tell you whether a campaign is working.
Articles
- Broken Link Building: How to Find and Replace Dead Links
Sometimes the article already links out, and the link is dead. If your content genuinely replaces what went missing, there is an opportunity to help the publisher fix it.
- 7 Link Building Metrics Worth Tracking Beyond Your Backlink Count
Your backlink count went up this month. Were the links relevant? Did they bring anyone to the site? How much did each one cost? Seven numbers that answer those questions.